Sou Hu Cai Jing·2025-08-31 10:50Core Insights - Kuaishou Technology emphasizes the integration of short videos and live streaming as a core operational philosophy, which is crucial for the prosperity of its content ecosystem [3] - The company is focusing on enhancing the efficiency of public and private traffic interaction, providing creators with new avenues for traffic growth [3] Group 1: Content Ecosystem Strategy - The CEO highlighted that creators excelling in both short video and live streaming can achieve 4 to 10 times higher traffic acquisition efficiency compared to those focusing on a single format [3] - In Q2 of this year, the exposure of high-value private domain creators in the public domain increased by 10.2% quarter-on-quarter, leading to a 7.2% quarter-on-quarter growth in new followers [3] Group 2: Commercialization and Revenue Generation - The "short video and live streaming integration" strategy has shown significant advantages, with the GMV generated by the "dual opening" model being five times that of single short video content [3] - In the e-commerce live streaming scenario, public domain traffic accounts for 70%, while the conversion rate in the private domain is over four times that of the public domain [3] - Kuaishou plans to expand into monetization avenues such as short dramas and mini-games, potentially generating billions in revenue for creators within the next year [3] Group 3: Creator Support and AI Empowerment - Kuaishou's VP outlined four key strategies to help creators capture traffic: encouraging deep interaction, focusing on niche content creation, ensuring high-quality output, and using relevant topic tags [4] - The company has seen a 321% increase in AI content viewership over the past six months, with over 20,000 enterprise clients served through API interfaces across various sectors [4] - AI creators' daily rates have risen to thousands to 50,000 yuan per minute, indicating a transformative shift in content creation driven by AI technology [4]