【西街观察】“花生上树”，企业营销更要小心AI幻觉

Core Viewpoint - The incident involving a misleading advertisement by a well-known snack brand highlights the risks associated with the use of AI in marketing, emphasizing the need for companies to maintain a higher standard of fact-checking and oversight despite the efficiency gains from AI tools [1][2][3]. Group 1: AI in Marketing - The use of AI-generated images can lower costs and improve efficiency for companies, but it also increases the responsibility of users to ensure accuracy and adherence to common knowledge [1][3]. - The misleading portrayal of peanuts in the advertisement could misinform consumers, particularly younger audiences still developing their understanding of basic facts [2][3]. - Companies must recognize the potential pitfalls of relying too heavily on AI, which can lead to homogenized outputs and factual errors if not properly managed [3]. Group 2: Brand Reputation and Consumer Trust - The presence of a factually incorrect advertisement raises questions about the brand's quality control processes and can negatively impact its reputation [2]. - As AI technology continues to advance, companies must balance efficiency with the need for responsible usage and thorough content verification to maintain consumer trust [3]. - Industries that rely heavily on public trust and brand reputation must be particularly cautious of the errors that can arise from AI usage, as these can lead to significant reputational damage [3].