商家折价50%出售天然钻石！七夕节探访成都珠宝市场

Core Viewpoint - The demand for natural diamonds is declining due to various factors, including the rise of artificial diamonds, increased gold prices, and a decrease in marriage rates, leading to a significant drop in prices and consumer interest [1][6][9]. Market Conditions - On the day of the Qixi Festival, foot traffic in the jewelry market was sparse, and sales staff appeared less busy due to rain [2]. - Natural diamond prices have reportedly fallen by approximately 50% compared to their peak around 2017 [6]. Consumer Preferences - A survey indicated that 60% of young consumers prefer gold jewelry, while only 20% favor colored gemstones, with the remaining undecided between natural and cultivated diamonds [8]. - Consumers are increasingly viewing diamonds as a "luxury tax," with significant depreciation in resale value; for instance, a one-carat diamond ring purchased for over 30,000 yuan is now worth less than 10,000 yuan [9]. Impact of Cultivated Diamonds - The high cost-effectiveness of cultivated diamonds is attracting more consumers; for example, a one-carat cultivated diamond ring costs about 4,000 yuan, while a natural diamond of similar quality costs nearly 50,000 yuan [11]. - The impact of cultivated diamonds is more pronounced in larger carat sizes, while smaller diamonds remain stable in price [11]. Industry Response - Traditional jewelers are adjusting their strategies, with many increasing their offerings of gold and colored gemstones and expanding online sales channels [13]. - Some jewelers are exploring creative and personalized diamond jewelry to attract consumers [15]. - A jeweler with significant natural diamond inventory is opting to hold stock until market conditions improve [16]. Future Outlook - According to the Shanghai Diamond Exchange, there was a significant increase in diamond imports in the first half of 2025, with a 93.8% rise in weight and a 43.5% increase in value compared to the previous year [17].