10万级混动“方盒子”市场迎来“搅局者”北京越野BJ30旅行家开启预售

Core Insights - The BJ30 Traveler, a new hybrid SUV from Beijing Off-road, is positioned in the 100,000 RMB market segment and features a spacious design with a starting price of 102,900 RMB to 139,900 RMB [2][3] Group 1: Product Features - The BJ30 Traveler adopts a "boxy" design and is equipped with a four-wheel drive system, energy lock, and multiple off-road driving modes [3] - It features a pioneering three-engine four-wheel drive HEV hybrid technology, offering six driving modes including pure electric, range extension, and energy recovery for optimal fuel efficiency [3] - The four-wheel drive version has a combined fuel consumption as low as 6.45L/100km, while the two-wheel drive version achieves even lower consumption at 5.85L/100km [3] Group 2: Dimensions and Space - The BJ30 Traveler has a length of 4730mm and a wheelbase of 2820mm, making it the longest in its class and comparable to C-class SUVs in terms of space [5] - It also offers a seven-seat version to enhance family travel experiences [5] Group 3: User-Centric Approach - The company emphasizes a user-centric approach, with the chairman stating that the vehicle was developed based on customer feedback and suggestions [5] - The BJ30 Traveler features significant upgrades in its in-car technology, with nearly 95% of models now equipped with the advanced 8155 chip for improved user experience [5] Group 4: Market Performance - Since its launch in May of the previous year, the BJ30 Traveler has achieved cumulative sales exceeding 56,000 units, establishing itself as the sales champion in the 100,000 RMB hybrid boxy vehicle segment [6] - The company also showcased other models at the Chengdu International Auto Show, including the BJ40 and BJ60, which have also seen strong market performance [6]