美的集团(000333)：经营稳健 激励积极

Core Viewpoint - The company reported strong financial performance for Q2 2025, with revenue and net profit growth exceeding expectations, indicating robust operational stability and growth potential in both consumer and business segments [1][7]. Revenue Analysis - The ToC (consumer) segment maintained its advantage with a Q2 revenue growth of 9% year-on-year, while the ToB (business) segment showed more elasticity with a 17% increase [2]. - Domestic sales grew by 14% and international sales by 18% in H1, with Q2 domestic sales benefiting from accelerated government subsidies and international sales impacted by tariff reductions [2]. - High-end brands like "COLMO+Toshiba" saw retail sales increase by 60%, while online sales for the "Hualing" brand grew by 25% [2]. Product Performance - The air conditioning business is expected to lead growth with a 10% year-on-year increase, primarily driven by domestic sales, while the washing machine and refrigerator segment is more reliant on international sales [3]. Business Solutions - The 2B (business) segment, including commercial and industrial solutions, reported a 17% year-on-year growth in Q2, with specific areas like smart building technology growing by 29% [4]. - The renewable energy and industrial technology sectors grew by 15%, while robotics and automation saw an 8% increase [4]. Profitability Analysis - The company maintained a gross margin of 25.8% in Q2, slightly down by 0.5 percentage points, influenced by domestic price competition in air conditioning and an increased share of 2B business [5]. - The net profit margin improved to 11.3%, up by 0.4 percentage points, supported by reductions in sales, management, R&D, and financial expense ratios [5]. Incentives and Shareholder Returns - The company announced a mid-term dividend payout ratio of 14.6%, with share buybacks exceeding 4.4 billion yuan this year [6]. - The implementation of a 25-year shareholding plan and consistent buyback announcements reflect strong management confidence and incentive mechanisms [7]. Investment Outlook - The company is expected to maintain stable growth, with projected revenues of 449.85 billion yuan, 486.83 billion yuan, and 520.02 billion yuan for 2025-2027, representing year-on-year growth rates of 10.0%, 8.2%, and 6.8% respectively [7]. - Net profit forecasts for the same period are 43.37 billion yuan, 47.12 billion yuan, and 50.23 billion yuan, with corresponding PE ratios of 13, 12, and 11 [7].