Three Squirrels(SZ:300783) Xin Lang Cai Jing·2025-08-31 12:46Core Insights - The company reported a total revenue of 5.478 billion yuan for the first half of 2025, representing a year-on-year increase of 7.94%, while the net profit attributable to shareholders was 138 million yuan, a decrease of 52.22% year-on-year [1] - In Q2 2025, the company achieved a total revenue of 1.754 billion yuan, up 22.77% year-on-year, but recorded a net loss of 101 million yuan compared to a loss of 19 million yuan in the same period last year [1] Revenue Breakdown - The main brand, Three Squirrels, generated 4.978 billion yuan in revenue for H1 2025, a year-on-year increase of 6.14%, while the sub-brand, Little Deer Blue, saw revenue of 437 million yuan, up 13.51% [2] - Online sales through third-party e-commerce platforms reached 4.295 billion yuan, a 5.01% increase year-on-year, with Douyin contributing 1.478 billion yuan, a growth of 20.75% [2] Distribution and Sales Channels - The company's distribution business saw significant growth, with revenue of 938 million yuan in H1 2025, up 40.21% year-on-year, while offline store revenue was 187 million yuan, down 18.70% [3] - The number of distributors increased to 2,140, a net growth of 269 since the beginning of the year, while the company opened 144 new national snack stores, bringing the total to 353 [3] Cost and Profitability - The company's gross profit margin for H1 2025 was 25.08%, a decrease of 0.77 percentage points year-on-year, primarily due to rising nut costs [3] - In Q2 2025, the net profit margin was -5.73%, with a gross profit margin of 21.57%, reflecting a decline in profitability [4] Future Projections - The company forecasts net profits of 285 million yuan, 393 million yuan, and 518 million yuan for the years 2025, 2026, and 2027, with growth rates of -30.20%, 38.06%, and 31.72% respectively [5]