直播首秀超两千万人围观 初瑞雪能成下一个“辛巴”吗

Core Viewpoint - The transition of leadership from Xinba to Churui Xue in the live-streaming e-commerce sector is significant, with initial performance indicating strong viewer engagement and sales potential [4][5]. Group 1: Leadership Transition - Churui Xue officially took over live-streaming duties from Xinba on August 29, showcasing over 200 product links across various categories [4]. - Xinba has transferred his personal account with 100 million followers to the company as an asset, appointing Churui Xue to fully manage Xinxuan Group [5]. - Xinba announced his departure from the live-streaming industry due to health issues, stating that Churui Xue will manage the company moving forward [4][5]. Group 2: Initial Performance Metrics - Churui Xue's first live-stream attracted over 24 million viewers, gained 200,000 new followers, and received over 100 million likes within two hours [4]. - The sales performance during the live-stream was notable, with the "Tianlvdan" product selling over 700,000 units and generating sales exceeding 500 million yuan [4]. - Overall sales during Churui Xue's live-stream surpassed 2 billion yuan [4]. Group 3: Ongoing Influence of Xinba - Despite announcing his exit, Xinba remained actively involved during Churui Xue's first live-stream, providing recommendations and feedback, indicating his continued influence [4][5]. - Xinba's personal brand and impact on the audience remain crucial for the company's ongoing success, as he is a key figure in the Xinxuan brand [5]. Group 4: Challenges Ahead - The ability of Churui Xue to maintain brand influence and manage internal and external relationships will be critical for the company's future [5]. - The absence of top-performing apprentice E Dan during the live-stream raises questions about the team dynamics and potential sales impact [6].