Core Viewpoint - New City Development Holdings Limited has established a Digital Asset Research Institute to integrate online digital assets with offline physical businesses, aiming to drive business transformation and upgrade in response to national policy directions and the digital economy era [1][2]. Group 1: Establishment of Digital Asset Research Institute - The Digital Asset Research Institute was inaugurated on August 29, 2023, with the theme "Set Sail on a New Journey, Chain Towards the Future" [2]. - The institute is led by Executive Director and President Lv Xiaoping, with a high-level professional team including legal and blockchain experts [2][3]. - The institute aims to continuously research the digital asset market and policy changes to provide decision-making support for the company's digital business layout [2][3]. Group 2: Business Development Plans - New City Development plans to establish a Digital Asset Management Company to promote the tokenization of quality IP resources and asset revenues, focusing on three main business areas [3][4]. - The first area involves issuing NFT digital collectibles based on the unique IP of "Wuyue Plaza," which has a total asset value exceeding 120 billion RMB and has attracted over 17.6 billion visitors annually [3][4]. - The second area explores issuing RWA products based on the asset revenues of Wuyue Plaza, leveraging the Hong Kong government's supportive policies for digital assets [4][5]. - The third area focuses on issuing RWA products based on the financial asset rights of the listed company, aiming to broaden financing channels and support business transformation [4][5]. Group 3: Offline Business Strategy - The company plans to enhance its offline business through "self-operated incubation" and "national agency" models, creating proprietary brands and acting as agents for new brands entering Wuyue Plaza [5]. - The goal is to achieve an annual merchant sales volume of 150 billion RMB once all 200 Wuyue Plazas are operational, contributing 20% to the company's revenue [5]. - The establishment of the Digital Asset Research Institute marks the first step in the company's business transformation, with expectations of stable cash flow from both offline and digital asset initiatives [5][6]. Group 4: Future Outlook - The company aims to leverage the WEB 3.0 technology wave to fully explore the digital asset value of Wuyue Plaza's IP resources and asset revenues, creating a new business model that connects online digital assets with offline physical commerce [6].
发布“新链”业务蓝图，新城发展加速开拓新增长曲线