兴业银行发布网点标准化V3.0手册

Core Viewpoint - Industrial Bank has launched the standardized V3.0 manual for its branches, emphasizing a comprehensive upgrade in physical appearance and customer service, aligning with ESG principles and enhancing customer and employee experiences [1][4]. Group 1: Branch Standardization and Design - The V3.0 manual is based on five core concepts: technology empowerment, intelligent efficiency, integrated communication, green sustainability, and a bright, warm atmosphere [1]. - New branch designs feature eco-friendly materials, transparent glass facades, and a warm color palette, creating a welcoming environment for customers [2]. - The branches incorporate elements like greenery and interactive digital displays to enhance customer engagement and satisfaction [2]. Group 2: Customer Experience and Service Efficiency - The new "integrated hall + separated counter" model allows staff to provide mobile services, improving both employee efficiency and customer experience [3]. - The construction cycle for the new branches has been significantly shortened, and renovation costs have decreased, leading to improved customer service quality [3]. - Features such as wheelchair-accessible ramps, low-height ATMs, and dedicated waiting areas for elderly and disabled customers reflect a strong focus on customer-centric design [3]. Group 3: Community Engagement and Versatility - The branches are designed to serve diverse customer needs, including personal wealth management and small business meetings, showcasing flexibility in service offerings [4]. - Prior to the manual's development, extensive research was conducted to understand the needs of various customer segments, ensuring the upgrades meet real demands [4]. - The bank aims to position its branches as frontline service points that align with national strategies and address community needs effectively [4].