Bei Jing Shang Bao·2025-08-31 13:48Core Viewpoint - The recent adjustment of the predetermined interest rate in the life insurance industry marks a significant historical moment, leading to a surge in insurance sales as companies prepare for the transition to new products that comply with the new rate standards [3][4][5]. Group 1: Impact of Predetermined Interest Rate Adjustment - The predetermined interest rate for ordinary life insurance products has been adjusted to 1.99%, marking the first reduction since the dynamic adjustment mechanism was implemented [4]. - Major insurance companies, including China Life and Ping An, have announced new maximum rates for their products: 2.0% for ordinary life insurance, 1.75% for participating insurance, and 1.0% for universal insurance [4][5]. - The end of the 2.5% interest rate era has led to a significant increase in sales activity, with reports of system overloads and agents working extended hours to accommodate the surge in demand [5][6]. Group 2: Product Strategy and Market Trends - Leading insurance companies are focusing on transforming their product offerings, particularly emphasizing participating insurance as a key growth area [9]. - The shift towards participating insurance is seen as a response to the changing market dynamics, with companies like China Life and Ping An highlighting their strategies to enhance product competitiveness and diversify offerings [8][9]. - Research indicates that participating insurance products are becoming more attractive due to their combined protection and income features, especially in a declining interest rate environment [9]. Group 3: Consumer Considerations - Consumers are advised to consider purchasing insurance products before the new rates take effect, as premiums are expected to rise significantly post-adjustment [10][11]. - For example, a popular children's critical illness insurance policy will see premiums increase from approximately 2,440 yuan to about 3,294 yuan, reflecting a potential rise of 15% to 35% in costs for various products [12]. - The adjustment in predetermined interest rates will lead to higher premiums and lower returns on investment-type products, prompting consumers to carefully evaluate their insurance needs and financial capabilities [13][14]. Group 4: Future Outlook for the Insurance Industry - Despite the rate adjustments, industry leaders remain optimistic about the future of the life insurance sector, citing opportunities for growth and innovation [15][16]. - The government is expected to play a supportive role in the industry's development, with new policies aimed at enhancing the quality and efficiency of insurance services [15]. - The life insurance sector is viewed as a critical component of wealth management for the middle class, providing essential protection and value-added services [16].