政策东风下的创新实践——万酒城“消费享补贴”商业变革重塑酒业消费格局

Core Viewpoint - The article discusses a transformative new business model in the liquor consumption market, driven by China's green consumption policies, which is rapidly gaining traction nationwide [1][2]. Group 1: New Business Model - The new model, initiated by Guangdong Yifeng Wine Industry and Wanjium City, is called "Consumption Enjoy Subsidy, Maximum Free Order," aiming to reshape traditional liquor distribution and consumption patterns [1][2]. - This model is a response to the national emphasis on green consumption, with multiple policies encouraging sustainable consumption practices since 2016 [2]. Group 2: Consumer Benefits - The model incorporates a points return mechanism, allowing consumers to achieve a "consumption equals savings" effect, thus promoting product sharing and wealth accumulation [4]. - Participants in the program have reported significant savings and additional income through product promotion, with one participant earning over 1.36 million yuan in rewards [4]. Group 3: Impact on Distributors - The model disrupts traditional distribution channels by lowering entry barriers for new distributors, eliminating franchise fees, and providing comprehensive support [6]. - Distributors benefit from innovative operational support, including subsidies and a dual-point system for purchases, enhancing their economic value [6]. Group 4: Market Performance - The new sales model has captured over 30% of the market share, growing significantly faster than traditional channels [12]. - The platform has established over 2,600 physical chain liquor stores in the Pearl River Delta and has over 600,000 online digital wine owners, with many achieving millionaire status [13]. Group 5: Future Plans - The company plans to expand its operations significantly, aiming to cultivate over 1 million shared owners and help 10,000 individuals achieve an annual income exceeding 1 million yuan within three years [13]. - Industry insiders predict that this model could capture 50% of the market share within the next three to five years, supported by ongoing national policy backing [13].