Core Insights - The 2025 Chengdu International Auto Show marks a significant shift in the automotive industry, with luxury brands like Porsche, Bentley, and Rolls-Royce notably absent, while the exhibition space for new energy and technology companies has expanded by 40% compared to last year, reaching a historical high [1][3][6] - Domestic brands and new energy vehicle manufacturers are gaining traction, with companies like Xiaomi and Huawei showcasing their latest models and technologies, indicating a shift towards electric and intelligent vehicles as the focal point of new car releases [1][6][7] - The market share of traditional fuel vehicles and luxury brands is expected to decline further as domestic brands capitalize on the transition to electric and intelligent technologies, positioning themselves as key players in this industry transformation [1][6][7] Summary by Sections Absence of Luxury Brands - The absence of luxury brands at the auto show reflects the sales pressure and strategic adjustments they face in the Chinese market, with imported car sales down 33% year-on-year in the first five months of this year [3][4] - For instance, Porsche's sales in China dropped from 95,700 units in 2021 to 56,900 units last year, with a 42% decline in the first quarter of this year [3][4] Electric Vehicle Transition - Luxury brands are currently in a period of adjustment regarding their electric vehicle strategies, with several manufacturers delaying the launch of their first electric models [4] - Ferrari postponed the release of its first electric vehicle from October to spring next year, while Lamborghini and Maserati have also pushed back their electric vehicle timelines [4] Rise of Domestic Brands - Domestic brands are significantly increasing their presence at the auto show, with Xiaomi showcasing its full lineup and Huawei presenting multiple models under its brand [6][7] - The trend of integrating intelligent driving features into more affordable vehicles is evident, with many new models offering advanced technology at price points between 100,000 and 200,000 yuan [6][7] Future Market Dynamics - Experts suggest that the automotive industry is transitioning from a "mechanical-driven" model to a "technology-driven" one, with Chinese brands likely to gain a competitive edge in both domestic and international markets [7] - The competition is expected to shift from brand premium to technological capability, as domestic brands leverage their advancements in electric and intelligent technologies [7]
超豪华品牌缺席 自主品牌激战智能化
Bei Jing Shang Bao·2025-08-31 15:55