“五界十车”亮相成都车展，鸿蒙智行打响“体系战”

Core Insights - The Chengdu Auto Show in 2025 saw the absence of ultra-luxury brands, with the spotlight on Hongmeng Zhixing showcasing its full lineup for the first time [1][3] - Hongmeng Zhixing's booth was the most crowded, covering 3000 square meters and featuring ten vehicles across five series, demonstrating a comprehensive market coverage from mainstream to ultra-luxury [3][4] - The company is actively implementing an "altruistic win-win" ecosystem strategy, leveraging its extensive ICT experience to enhance partners' operational quality and efficiency [3][6] Product Launch and Market Response - The pre-sale of the new models, including the Zhijie S7 and R7, exceeded 10,000 orders within 24 hours, while the H5 model surpassed 50,000 orders in just 18 hours [4][6] - The luxury model, the Zunjie S800, achieved over 12,000 orders within three months, setting new sales records for million-level luxury cars in China [4][6] - Upcoming models like the S9T and the new Wanjie M7 are expected to further solidify Hongmeng Zhixing's market position [6] Strategic Positioning - Hongmeng Zhixing adopts a "difficult first, easy later" strategy, establishing a technical reputation with high-end products before expanding into broader markets [6][7] - The company invested 96.95 billion yuan in R&D in the first half of 2025, accounting for 22.7% of its revenue, indicating a strong commitment to technological advancement [6] - As of August 2025, the cumulative mileage of assisted driving reached 1.67 billion kilometers, preventing over 2.15 million potential collisions [6] Competitive Landscape - The automotive industry is shifting focus from mechanical specifications to intelligent capabilities, with Hongmeng Zhixing redefining the value system of smart vehicles [12][13] - The company emphasizes a unified architecture that integrates smart cockpit, assisted driving, and electric drive systems, enhancing user experience and operational efficiency [14][15] - Hongmeng Zhixing's approach contrasts with traditional automakers, which often rely on fragmented supplier models, leading to challenges in system integration and user experience [13][14] Ecosystem and Future Outlook - The competitive edge of Hongmeng Zhixing lies in its comprehensive ecosystem, which combines technology, product offerings, and partner relationships to create systemic competitiveness [15] - The company aims to redefine competition rules for the next decade through its agile iteration and user experience enhancement strategies [15]