前7月农产品网络零售额增长7.4%

Core Viewpoint - The agricultural product online retail sales in China increased by 7.4% year-on-year from January to July this year, indicating a positive trend in rural e-commerce development [1] Group 1: Rural E-commerce Growth - The rural online retail sales grew by 6.4% year-on-year during the same period, reflecting a thriving rural consumption market [1] - The rural logistics system has improved significantly, with 1,285 county-level logistics centers and 1,457 township express logistics stations constructed or renovated since 2022, achieving a 95% coverage rate of express services in administrative villages nationwide [1] - The number of rural online merchants exceeded 19.5 million by the end of July, marking a 6.4% year-on-year increase, showcasing active rural e-commerce entrepreneurship [1] Group 2: Future Initiatives - The Ministry of Commerce plans to continue promoting comprehensive rural revitalization and implement high-quality rural e-commerce development projects, aiming to enhance the application level of rural e-commerce [1] - There is a focus on deepening the integration of e-commerce with the primary, secondary, and tertiary industries in rural areas to support farmers' income growth and boost rural consumption [1]