五界十车”亮相成都车展，鸿蒙智行打响“体系战

Core Insights - The Chengdu Auto Show in 2025 featured a notable absence of ultra-luxury brands, with the highlight being the debut of Huawei's Hongmeng Zhixing showcasing its full lineup of vehicles [1] - Hongmeng Zhixing's booth was the most crowded, covering 3,000 square meters and presenting ten models across various market segments, demonstrating a comprehensive strategy to address the competitive automotive market [1][2] - Huawei's commitment to an "altruistic win-win" ecosystem is evident as it leverages its extensive ICT expertise to empower partners, enhancing their operational quality and efficiency [1][2] Product Launch and Market Strategy - Hongmeng Zhixing's new models, including the Zhijie S7 and R7, received over 10,000 orders within 24 hours of pre-sale, while the Shangjie H5 surpassed 50,000 orders in 18 hours, indicating strong market demand [2] - The company has adopted a "difficult first, easy later" strategy, establishing a reputation in the high-end market before expanding to broader segments, contrasting with traditional manufacturers' approaches [2][3] - R&D investment is a cornerstone of this strategy, with Huawei's R&D expenses reaching 96.95 billion yuan, accounting for 22.7% of revenue in the first half of 2025 [2] Brand Positioning and Consumer Trust - The trust premium derived from technological leadership allows Hongmeng Zhixing to penetrate broader markets, with a focus on understanding core consumer needs in the sub-200,000 yuan segment [3] - Both Huawei and SAIC express strong confidence in the market potential of the Shangjie brand, leveraging supply chain management and self-developed technology to enhance brand competitiveness [3][4] - The differentiation of Hongmeng Zhixing lies in its ability to respond to diverse consumer needs through technology, creating a comprehensive product ecosystem [3][4] Ecosystem and Competitive Advantage - The "Five Realms" strategy is designed to systematically cover various user travel needs, utilizing Huawei's technology to define products and experiences accurately [4][5] - The company targets different market segments, with the Zhijie and Shangjie brands appealing to younger consumers, while the Xiangjie and Zunjie brands focus on luxury and ultra-luxury experiences [5][6] - Hongmeng Zhixing's rapid product matrix expansion is supported by a complete systemic capability, distinguishing it from traditional automakers [6][7] Technological Integration and Future Outlook - The automotive industry's competitive focus has shifted from mechanical specifications to intelligent capabilities, with Hongmeng Zhixing redefining the value system of smart vehicles [6][7] - The company has established a unified architecture that integrates smart cockpit, assisted driving, and electric drive systems, enhancing user experience and facilitating rapid iterations [8][9] - Continuous updates to technologies like the Hongmeng cockpit and HUAWEI ADS are expected to further enhance the user experience, positioning Hongmeng Zhixing as a leader in the evolving automotive landscape [9]