让“农民”成为更有吸引力的职业（新媒视点）

Core Viewpoint - The article highlights the emergence of a new generation of farmers in China, characterized by their educational background, innovative approaches, and the ability to leverage modern technology for agricultural development [1][2][3]. Group 1: New Generation of Farmers - The new farmers are not traditional figures relying solely on natural conditions; they are educated individuals who embrace modern agricultural practices and technologies [3]. - These farmers possess skills in areas such as live-streaming sales, smart machinery operation, and IoT monitoring, enabling them to respond to market demands effectively [3]. - The shift in perception of farming as a profession is evident, with more young people choosing to return to agriculture, driven by the potential for economic growth and community development [2][3]. Group 2: Importance of Talent in Rural Development - The role of talent in rural revitalization and digital village construction is increasingly recognized, with new job titles like "Rural Collective Economic Manager" being introduced [3]. - The influx of skilled individuals into rural areas not only drives industrial development but also enhances grassroots governance and cultural heritage [3][4]. Group 3: Strategies for Attracting Talent - Establishing regular training mechanisms is essential to ensure the growth of the farming profession, providing customized courses based on regional needs [4]. - Optimizing the rural business environment is crucial, including setting up special funds to address financing challenges and creating performance-based incentive systems [4]. - Providing material support, such as housing subsidies and improved infrastructure, is necessary to make rural living conditions comparable to urban areas [4].