Hu Xiu·2025-09-01 00:06Core Viewpoint - The article discusses the recent trend of foreign hotel brands, particularly in China, facing challenges and withdrawing from the market, with local brands taking over these properties. This reflects broader issues within the hospitality industry, including financial pressures on property owners and changing market dynamics. Group 1: Recent Developments in Hotel Brand Withdrawals - The Westin Hotel in Xiamen has been delisted, raising questions about compensation for guests with reservations [2][4] - Three Hyatt hotels in Jiangsu, previously under Suning Group, have also been delisted and rebranded as Suning Galaxy International Hotels [8][11] - The Grand Hyatt in Nanchang will stop using the Hyatt brand and is expected to be taken over by a local chain, Walton Hotels [13][14] Group 2: Broader Trends in the Hospitality Industry - The article notes a significant increase in hotel brand withdrawals this year, with both the highest Hyatt and highest Huayi hotels being delisted [20][21] - Many of the delisted hotels are owned by real estate companies facing financial difficulties, indicating a trend of downsizing and cost-cutting in the industry [22][23] - Since 2020, numerous foreign luxury hotels have been put up for sale, but many have not found buyers, leading to a situation where high-end properties are available but not sold [25][26] Group 3: Financial Pressures and Management Costs - The management fees for foreign hotel brands have become burdensome for property owners, contributing to the trend of delisting [29][30] - There is a growing disparity between the expectations of brand owners and property owners, with the latter prioritizing cash flow over brand prestige [32][33] - Local hotel management teams offer lower costs and more flexible processes, making them attractive alternatives for property owners [34][35] Group 4: Future Prospects for Foreign Hotel Brands - Despite the challenges, there is still potential for growth for international hotel brands in China, as indicated by new openings in promising locations [39][40] - Foreign brands are increasingly targeting the mid-range and affordable luxury markets to adapt to economic fluctuations and broaden their customer base [43][44] - The focus is shifting from merely being a city landmark to ensuring profitability and customer service, with a need for brands to balance costs and market expectations [48][49]