BTG Hotels(SH:600258) Xin Lang Cai Jing·2025-09-01 00:26Core Viewpoint - The company experienced a slight decline in revenue but achieved a significant increase in net profit during the first half of 2025, indicating improved profitability despite revenue challenges [1][3]. Revenue and Profitability - In the first half of 2025, the company reported revenue of 3.661 billion yuan, a year-on-year decrease of 1.93%, while net profit attributable to shareholders reached 397 million yuan, reflecting a year-on-year growth of 11.08% [1]. - For the second quarter of 2025, revenue was 1.896 billion yuan, showing a year-on-year increase of 0.42%, and net profit was 254 million yuan, up 7.37% year-on-year [1]. Store Expansion and Structure - The company opened 664 new hotels in the first half of 2025, marking a 17.1% increase year-on-year, with 189 new mid-to-high-end hotels and 189 new economy hotels [2]. - By the end of the second quarter, the proportion of mid-to-high-end hotels increased to 29.3%, up 1.3 percentage points year-on-year [2]. - The company continued its light management expansion model, opening 286 light management hotels, which accounted for 43.1% of new openings, bringing the total number of hotels to 7,268 by the end of the second quarter [2]. Operational Performance - The overall revenue per available room (RevPAR) for all hotels decreased by 5.7% year-on-year in the second quarter, with both average daily rate (ADR) and occupancy rate (OCC) facing pressure [2]. - Mid-to-high-end hotels saw a RevPAR decline of 7%, with ADR and OCC down 4.8% and 1.6 percentage points, respectively [2]. - Economy hotels experienced a RevPAR decrease of 2.3%, with ADR and OCC down 0.4% and 1.3 percentage points [2]. - Light management hotels also faced challenges, with RevPAR down 8.8%, and ADR and OCC decreasing by 4.6% and 2.3 percentage points, respectively [2]. Profitability Enhancement - The company improved its gross margin to 38.33%, an increase of 0.75 percentage points year-on-year, attributed to reduced material consumption and energy costs due to a decline in the number of direct-operated hotels [3]. - The overall expense ratio decreased by 0.79 percentage points to 24.02%, with sales expenses rising due to increased OTA orders and membership income, while management expenses decreased due to cost control [3]. - The net profit margin increased by 1.68 percentage points to 11.5% [3]. Future Outlook - The company plans to open 1,500 new hotels in 2025, aiming to accelerate its expansion and enhance hotel product offerings [4]. - There is significant potential for further expansion of mid-to-high-end hotels in lower-tier markets, supported by a strong pipeline of existing stores [4]. - Projected net profits for 2025-2027 are 910 million, 1.046 billion, and 1.183 billion yuan, with corresponding price-to-earnings ratios of 19, 16, and 14 times [4].