Hua Er Jie Jian Wen·2025-09-01 00:36Group 1 - A shopping revolution driven by artificial intelligence is emerging, transforming consumer-brand interactions through AI systems that understand user needs and facilitate direct conversations for product searches and orders [1] - Major AI companies like OpenAI, Google, and Microsoft are rapidly commercializing shopping scenarios, with OpenAI introducing an updated shopping system "Agent" that integrates payment features [2][3] - The rise of AI agents is forcing brands to rethink their visibility strategies, as nearly 60% of Google searches in Europe no longer generate clicks, leading to a shift towards AI-generated summaries [4] Group 2 - The transaction landscape may shift from brand websites and e-commerce platforms to AI chatbots, prompting brands to prepare for this new reality [5] - There are concerns that AI agents could limit consumer choice by filtering products, potentially diminishing the importance of stores and brands [5]