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苹果秋季发布会前瞻:AI战略落地、iPhone硬件自主化与可穿戴健康升级

Core Viewpoint - Apple is shifting its strategy by integrating AI deeply into its operating system with iOS 26, while also introducing new hardware features in its upcoming iPhone 17 series, including a focus on health monitoring in wearable products [1][2][3][4]. Group 1: AI Strategy - Apple has integrated AI into system-level applications in iOS 26, enhancing features like Visual Intelligence, real-time translation, and intelligent navigation [2]. - Siri is expected to undergo a dual-track upgrade strategy, potentially incorporating third-party models while also increasing investment in in-house large language models (LLMs) [2]. Group 2: Mobile Devices - The new iPhone 17 series will replace the less popular Plus series with the iPhone 17 Air, featuring a lightweight design and self-developed baseband and Wi-Fi chips [3]. - The iPhone 17 series will standardize 120Hz refresh rates across all models, with significant camera upgrades and enhanced memory [3]. Group 3: Wearable Products - Apple is anticipated to launch new Apple Watch models and AirPods Pro 3, focusing on health monitoring features such as blood pressure and blood sugar trend monitoring [4]. - The new Apple Watch may include satellite communication and 5G capabilities, enhancing communication without a phone [4]. Group 4: Application Collaboration - Apple aims to expand the use cases of its products by enabling real-time translation through application collaboration, further enhancing the ecosystem [5]. - The introduction of health monitoring features in wearables is expected to strengthen Apple's competitive edge in the health tech sector [5]. Group 5: Investment Recommendations - Investment opportunities are identified in various sectors, including assembly, optics, panels, storage, batteries, thermal management, SIP packaging, and structural components [6].