反内卷的风终于吹到汽车后市场

Core Viewpoint - The automotive repair industry in China is facing severe "involution" challenges, prompting industry associations in cities like Beijing and Changsha to issue initiatives to combat irrational competition and restore fair market order [3][4][9]. Group 1: Industry Response to Involution - The Beijing Automotive Maintenance Industry Association issued a proposal to all member companies to resist "involution-style" competition, highlighting issues such as malicious price wars and quality neglect [4][5]. - The Changsha Automotive Maintenance Industry Association expressed strong support for the initiative and called for more industry peers to join in resisting involution [4][6]. - Both associations emphasized the need for companies to avoid irrational competition, such as undercutting prices below cost and imposing unnecessary services on customers [4][5]. Group 2: Impact of Involution on the Industry - The automotive repair industry has seen a rise in malicious competition, leading to a decline in revenue and profit, with an average of over 20 maintenance businesses closing daily [10][11]. - The prevalence of low-cost bidding has resulted in a race to the bottom, where companies offer services at unsustainable prices, compromising quality and safety [11][12]. - The industry is experiencing a talent drain, with younger workers reluctant to enter the field, exacerbating the skills gap and hindering innovation [10][11]. Group 3: Government and Regulatory Actions - The central government has emphasized the need to combat involution through policy measures aimed at promoting fair competition and enhancing product quality [9][18]. - Local associations are taking proactive steps to reshape bidding rules and advocate for quality over price in public procurement processes [13][15]. - The government is encouraged to implement a combination of hard and soft measures to address the issues of involution and promote a shift towards high-quality service competition [18][19]. Group 4: Successful Strategies and Innovations - Some companies are adopting innovative business models, such as community-based services and technology integration, to differentiate themselves and reduce costs [19][20]. - Successful examples include a chain that optimizes costs through standardization and community engagement, and a tire alliance that shares technicians to lower labor costs [19][20]. - These cases illustrate that successful companies focus on compliance and quality rather than merely cutting costs, transforming regulatory pressures into opportunities for growth [20].