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中德合璧,奥迪E5 Sportback书写豪华电动新篇章
Zhong Guo Qi Che Bao Wang·2025-09-01 01:16

Core Viewpoint - Audi is positioning the E5 Sportback as a competitive luxury electric vehicle that combines traditional craftsmanship with modern technology, aiming to redefine luxury in the electric era [2][11]. Design and Performance - The Audi E5 Sportback features a unique design that incorporates elements from the Audi RS6, with dimensions of 4881×1960×1479mm, emphasizing a strong presence [3]. - The vehicle boasts a drag coefficient of only 0.25, enhancing both efficiency and driving pleasure [3]. - It is equipped with dual electric motors, delivering a maximum power of 579 kW and peak torque of 800 N·m, achieving 0-100 km/h in just 3.4 seconds [4][5]. Technology and User Experience - The E5 Sportback integrates advanced lighting technology with 942 LED lights, creating a unique welcome light display [4]. - It features the new AUDI OS operating system powered by the Qualcomm Snapdragon 8295 chip, enabling smooth multitasking and a 4K display across the dashboard [7]. - The vehicle includes a sophisticated voice assistant with a high MOS score of 4.65, allowing for multi-turn conversations and extensive customization [7]. Safety and Battery Technology - The E5 Sportback is equipped with a comprehensive safety system, including a high-definition electronic rearview mirror that enhances visibility in various conditions [9]. - It utilizes CATL's CTP battery technology, offering a range of 773 km and rapid charging capabilities, achieving 370 km of range in just 10 minutes [10]. Market Positioning and Pricing - The starting price of the E5 Sportback is set at 235,900 yuan, challenging the perception that luxury electric vehicles must be expensive [11]. - Audi is offering various promotional benefits for early reservations, including free upgrades and financing options [11][12]. Localization and Collaboration - To cater to the Chinese market, Audi is collaborating with local suppliers to enhance the E5 Sportback's smart features, ensuring it meets local driving habits and preferences [6][8].