开幕！成都车展“主”场秀

Core Insights - The 28th Chengdu International Auto Show has commenced, serving as a significant platform for major automotive companies to showcase their mid-year performance and strategic plans for the second half of the year [2] - The theme of this year's show is "Leading the Trend, Moving Towards New Directions," featuring nearly 120 automotive brands and over 1,600 vehicles across a 220,000 square meter exhibition area [2] - Domestic brands are prominently featured, signaling a shift from followers to rule-makers in the automotive industry [2] Group 1 - The Chengdu Auto Show is positioned as a key hub for connecting the global supply chain and promoting consumption upgrades in the central and western regions of China [2] - The exhibition includes a wide range of industry hotspots such as complete vehicles, modified cars, humanoid robots, and three-electric systems [2] - The event is seen as a "mid-year health check" for the national automotive market, reflecting the strategic importance of the timing in the "golden September and silver October" period [2] Group 2 - Changan Automobile showcases multiple brands including Changan, Changan Mazda, and Avita, highlighting its strong presence at the event [5] - BYD's booth features an impressive array of technologies, including the "God Eye" and "Megawatt Flash Charge," which have attracted significant media attention [10] - Great Wall Motors occupies a large exhibition area, showcasing its Hi4 intelligent hybrid technology and a comprehensive product lineup [14] Group 3 - The presence of foreign and joint venture brands reflects their adaptive strategies in the Chinese market, with many focusing on existing product derivatives rather than new launches [23] - The show highlights a trend where colorful and visually striking vehicle designs are used to attract consumer attention amid intense competition [26] - The event coincides with a new round of automotive consumption rewards in Chengdu, incentivizing local consumers to purchase vehicles [34]