Core Viewpoint - The English Premier League (EPL) is set to ban gambling sponsorships on team jerseys starting from the 2026-27 season, marking the end of a two-decade era where gambling companies dominated jersey sponsorships. This change raises questions about how clubs, especially smaller ones, will fill the financial gap left by these sponsorships and whether sponsors will find ways to circumvent the new regulations [1][16][20]. Group 1: Historical Context of Gambling Sponsorship - Gambling sponsorship has been a significant source of revenue for EPL clubs, with over half of the clubs featuring gambling brands on their jerseys at the peak of this trend [1][8]. - The history of jersey sponsorship in English football began in 1976, evolving from initial resistance to becoming a crucial part of club financing, especially after the introduction of the Gambling Act in 2005, which allowed gambling advertisements [3][6][18]. - By the 2025-26 season, 11 EPL teams still had gambling brands as their primary sponsors, highlighting the entrenched nature of this sponsorship model [1][9]. Group 2: Financial Implications of the Ban - Gambling companies typically offer higher sponsorship fees, often around 20% more than non-gambling sponsors, making them attractive to clubs, particularly smaller ones that rely heavily on these funds [8][20]. - In the 2022-23 season, the average commercial revenue for the top six EPL clubs was £255 million, while the average for the other 14 clubs was only £31 million, indicating a significant disparity in financial resources [9][12]. - The total market value of EPL jersey sponsorships for the 2025-26 season is estimated at $525.4 million, with gambling brands contributing approximately $129.6 million, underscoring their financial importance [12][9]. Group 3: Future Sponsorship Landscape - The transition away from gambling sponsorships is expected to create a vacuum that other industries will need to fill, with potential new sponsors including cryptocurrency companies, airlines, and B2B tech firms [20][24][28]. - The ban will not eliminate gambling advertising entirely, as these brands may shift to other advertising spaces, such as sleeve sponsorships or training gear, maintaining their presence in the league [28][29]. - Clubs have a three-year transition period to adapt to the ban, allowing them to explore alternative sponsorship opportunities and potentially diversify their revenue streams [21][20].
英超20年的博彩时代进入最后一季，下一个大金主会是谁？
3 6 Ke·2025-09-01 02:05