花生上树了？AI 竟然敢这么玩

Core Viewpoint - The incident involving the snack brand Liangpinpuzi highlights the pitfalls of using AI-generated images in marketing, leading to public ridicule and brand damage due to unrealistic representations of products [6][53]. Group 1: Incident Overview - Liangpinpuzi used an AI-generated image depicting peanuts hanging from trees, which is biologically inaccurate as peanuts grow underground [3][6]. - The brand issued an apology on August 28, acknowledging the error and updating the promotional materials [6][53]. - The incident drew attention from media outlets, including CCTV, which emphasized the natural growth conditions of peanuts [6]. Group 2: Broader Implications of AI in Marketing - The use of AI in advertising has led to various absurdities, such as images of six-fingered models and unrealistic product representations [13][23]. - AI's limitations in understanding common knowledge can result in misleading visuals that do not align with reality, raising concerns about consumer trust [10][53]. - The incident serves as a warning for brands to maintain oversight and quality control when utilizing AI technologies in their marketing strategies [53][55]. Group 3: Consumer Awareness and Future Considerations - The reliance on AI-generated content may lead to a shift in consumer perception, making it harder to distinguish between genuine and manipulated images [54][55]. - Consumers are encouraged to approach overly perfect or bizarre visuals with skepticism, as the prevalence of AI in marketing continues to grow [55].