谁把国产剧变成了华而不实的“月饼礼盒”？

Group 1 - The traditional lifecycle of a drama series was slow and mysterious, with minimal external communication until its release, creating a natural buildup of audience anticipation [1] - The current drama market resembles an over-packaged product, where the entire process from announcement to release is heavily driven by marketing, leading to a rapid cycle of production and promotion [3][4] - Marketing has become a preemptive stage that begins at project inception, with each step meticulously planned to generate hype and lock in audience expectations before the show airs [4][7] Group 2 - The use of promotional materials, such as stunning posters and high-quality announcement videos, creates an initial impression of a "must-watch" series, often overshadowing the actual content [7][9] - The phenomenon of "leaks" or behind-the-scenes content has shifted from being a concern to a strategic marketing tool, generating buzz and maintaining audience engagement even before the show is released [9][11] - The rapid marketing cycle often leads to a disconnect between audience expectations and the actual quality of the show, resulting in disappointment and negative backlash once the series is aired [12][14] Group 3 - The pressure to meet high expectations set by marketing can lead to a quick decline in a show's reputation if it fails to deliver, creating a cycle of "fast rise and fast fall" in the industry [12][15] - The current model emphasizes speed and efficiency, allowing platforms to quickly assess a show's potential and adjust resources accordingly, which can lead to a harsh elimination process for underperforming series [15][21] - This fast-paced environment has transformed the creative process, pushing creators to prioritize immediate impact over long-term storytelling, resulting in a homogenization of content [18][21] Group 4 - The industry's focus on rapid content turnover has created a culture where audience patience is dwindling, leading to a more critical and immediate evaluation of new releases [21] - The ongoing cycle of high-speed production and consumption raises questions about the sustainability of this model and its impact on the quality and longevity of creative works [21]