连续11个季度实现盈利，理想靠什么？

Core Insights - The article highlights the strong performance of Li Auto in the electric vehicle market, showcasing its continuous profitability and growth in sales and revenue [2][3][6]. Financial Performance - In Q2 2025, Li Auto reported a revenue of 30.2 billion yuan and a net profit of 1.1 billion yuan, marking its 11th consecutive profitable quarter [2]. - Revenue increased by 16.7% and net profit surged by 69.6% compared to Q1 2025, with operating profit rising from 272 million yuan to 827 million yuan, a 204.4% increase [3][6]. Market Position - Li Auto delivered 111,074 vehicles in Q2 2025, averaging over 1,200 deliveries per day, maintaining its position as the top-selling Chinese brand for electric vehicles priced above 200,000 yuan [3][6]. - The Li MEGA model has achieved dual sales champion status in both MPV and pure electric vehicle segments in the luxury market [3]. Product Development - The product lineup will consist of four range-extended electric SUVs, one flagship MPV, and two high-voltage pure electric SUVs, catering to mid-to-high-end family needs [6]. - Li Auto plans to accelerate technology and product updates, aiming to surpass the capabilities of the 2022 Li L9 by 2026 [6]. Research and Development - In Q2 2025, Li Auto invested 2.8 billion yuan in R&D, with plans to allocate 12 billion yuan for the entire year, focusing heavily on artificial intelligence [7]. - The company is developing its own chips and has made significant progress, with plans to deploy them in flagship models next year [7][8]. Charging Infrastructure - Li Auto has established over 3,100 supercharging stations with more than 17,000 charging piles, strategically located along major highways and in urban areas [11][13]. - The company aims to increase the number of supercharging stations to 4,000 by the end of the year [13]. Sales Strategy - The sales system has been restructured to enhance direct management of 23 regions, focusing on local needs and improving user experience [15]. - Li Auto is enhancing its sales and service network by increasing the presence of flagship stores and optimizing online and offline service integration [13][15].