Core Insights - The luxury housing market in key cities is expected to remain strong in 2025, with a significant increase in transactions for properties priced over 10 million yuan [1][2] - The resilience of luxury home sales is attributed to increased supply, product upgrades, and the investment value of properties in core areas [1][25][33] Sales Performance - In the first half of 2025, 21,000 luxury homes (priced over 10 million yuan) were sold in 20 key cities, marking a 21% year-on-year increase, significantly higher than the 5% increase in the overall new housing market [2][12] - The sales in second and third-tier cities showed notable growth, with a 37% increase in transactions compared to a 15% increase in first-tier cities [2][12] Price Segmentation - Cities like Shanghai, Beijing, Chengdu, Wuxi, and Ningbo saw a significant increase in the proportion of high-end residential sales priced between 10 million and 30 million yuan, with Shanghai and Beijing both exceeding 20% [5][6] - The proportion of high-end residential sales priced over 30 million yuan also increased, particularly in cities like Xiamen, where the share rose from 0.06% to 0.23% [6] Market Dynamics - The average absorption rate for luxury properties is generally higher than the city average, with Shanghai's high-end projects seeing first-day absorption rates above 60% [8][11] - In second-tier cities like Chengdu, the introduction of high-end residential projects has maintained market heat, with many new projects achieving absorption rates above 80% [11] Product Characteristics - The luxury market is characterized by a preference for larger units, with properties over 180 square meters accounting for 46% of sales, although the concentration is decreasing [17][20] - The demand for mid-sized units (100-140 square meters) is increasing, reflecting a shift in buyer preferences towards better value [17][21] Supply Trends - The increase in high-premium land supply has led to a surge in luxury property availability, particularly in cities like Ningbo and Xiamen, where new supply has more than doubled [25][28] - The national strategy promoting quality housing has driven significant upgrades in new luxury products, enhancing their appeal compared to second-hand properties [32] Investment Outlook - The investment value of luxury properties in core urban areas remains strong, with many high-end neighborhoods showing price appreciation [33][35] - The anticipated supply of luxury homes in the second half of 2025 is expected to exceed demand in several cities, indicating potential challenges in absorption rates [36]
千万豪宅热销，重点城市高端产品竞争白热化
3 6 Ke·2025-09-01 02:55