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Core Insights - Luckin Coffee has launched the "Just Drink Origin Festival," introducing a product matrix focused on origin-based offerings, including new items like Aksu Apple Latte and various other beverages [1] - The company has established a global sourcing network for coffee, with significant operations in Brazil and Ethiopia, and has initiated a "Global Bean Sourcing Program" [1][2] - Luckin Coffee has made substantial commitments to sourcing non-coffee raw materials, including a partnership in Indonesia to procure 1 million tons of high-standard coconuts over the next five years [2] Group 1 - The introduction of new beverages emphasizes the company's focus on origin-based products, with a notable return of actress Tang Wei as the global origin advocate [1] - Luckin Coffee has built a network of coffee origins, including Brazil and Ethiopia, and has signed a five-year memorandum for the procurement of 240,000 tons of coffee beans in Brazil [1] - The company has established offices and support centers in key coffee-producing regions to enhance its sourcing capabilities [1][2] Group 2 - In addition to coffee, Luckin Coffee is expanding its sourcing of non-coffee ingredients, particularly coconuts from Indonesia, with a significant procurement plan [2] - The company has developed a dedicated jasmine tea production area in Guangxi, ensuring quality control throughout the cultivation and harvesting processes [2] - Luckin Coffee's procurement of Brazilian coffee beans accounts for 60% of Brazil's coffee exports to China, and it is a leading importer of green coffee beans in China, with over 40% market share [2]