上门体育生，被鸡娃家庭抢爆了

Core Insights - The rise of "sports delivery" services is driven by parents' increasing focus on physical education for their children, particularly due to the impact of physical exams on high school admissions [1][10][21] - The market for personalized sports training is expanding, with many parents opting for convenient, at-home training sessions led by professional athletes [1][10][11] Group 1: Market Dynamics - The demand for sports training has surged, leading to a shortage of qualified sports students available for part-time coaching roles [11][20] - The pricing for these services varies, with sessions typically costing between 200 to 600 yuan, depending on the city and the coach's experience [6][7] - The "sports delivery" model is part of a broader trend in the O2O (Online to Offline) service market, which has seen significant growth, with projections indicating it will exceed 5 trillion yuan by 2027 [13][20] Group 2: Consumer Behavior - Parents are increasingly willing to invest in sports training for their children, recognizing the long-term benefits of consistent physical education [10][21] - The convenience of at-home training eliminates the need for transportation and allows for tailored training plans that address individual student needs [10][11] - Group training sessions are becoming popular, allowing families to share costs and make the service more affordable [9][10] Group 3: Challenges and Opportunities - The rapid growth of the "sports delivery" market presents challenges, including a lack of standardized regulations and potential safety concerns during training sessions [15][17] - There is a need for better oversight and qualification verification for coaches to ensure safety and quality of training [15][19] - The potential for platform-based solutions to streamline connections between coaches and parents is emerging, with new apps and services being developed to facilitate this [14][19]