XIYU TOURISM(SZ:300859) Hua Xia Shi Bao·2025-09-01 04:29Core Viewpoint - The company reported a revenue increase but a significant decline in net profit, indicating challenges in profitability despite growth in sales [1][2][3] Financial Performance - The company's operating revenue for the first half of the year was 113 million yuan, a year-on-year increase of 9.59% [2] - Net profit was 11.2265 million yuan, representing a year-on-year decline of 61.78% [2] - The net profit after deducting non-recurring gains and losses was 11.1915 million yuan, down 61.53% year-on-year [2] - Sales expenses reached 3.47 million yuan, up 212.93% due to increased marketing activities during the off-season [2] Business Development and Strategy - The company is focusing on enhancing its core competitiveness and expanding its market offerings, particularly through new tourism projects [5] - The "Encounter Kashgar" and "Encounter Sailake" tourism performance projects are still in the market cultivation phase, impacting revenue and profitability [3][5] - The company aims to create a second growth curve by developing immersive performance brands [2] Risks and Challenges - The company faces operational risks related to market volatility, policy changes, and competition in the tourism sector [3][7] - The tourism market is becoming increasingly competitive, which may threaten the company's traditional competitive advantages [3] Management Changes and Future Outlook - A new chairman has been appointed, which may signal a shift in governance and strategic direction for the company [4][8] - The company is expected to leverage its unique resources in Tianshan Tianchi Scenic Area to expand its customer base during off-peak seasons [9] - The company is positioned to become a platform for integrating quality tourism resources in Xinjiang, supported by its major shareholder [9][10]