惠发食品2025年上半年营收7.35亿元 持续发力市场拓展与渠道建设

Core Viewpoint - Shandong Huifa Food Co., Ltd. reported significant improvements in its financial performance for the first half of 2025, with a revenue of 735 million yuan and a net cash flow from operating activities of 62.84 million yuan, driven by strategies focused on channel development and product innovation [1] Group 1: Financial Performance - The company achieved a revenue of 735 million yuan in the first half of 2025 [1] - The net cash flow from operating activities reached 62.84 million yuan, showing a notable improvement year-on-year [1] Group 2: Strategic Initiatives - Huifa Food is implementing a "channel deepening + product innovation" strategy, focusing on domestic and international market expansion, sales network optimization, and brand building [1] - In the catering sector, the company is utilizing a "central kitchen + smart dining" model to provide standardized ingredient supply chain services to over 200 schools and enterprises in more than 30 cities nationwide [1] Group 3: Sales and Distribution - The company is accelerating its network expansion to cover community stores and fast-food outlets, while also significantly developing live e-commerce to create a synergistic offline and online distribution model [1] - Huifa Food has engaged with the Saudi Arabian Meilingda International Group for supply chain collaboration, product customization, and halal food certification, receiving high praise for its intelligent production line and quality control system [1] Group 4: Product Development and Brand Building - The company has been recognized in the "2024 Second China International (Foshan) Pre-made Food Industry Conference" as one of the top 100 pre-made food manufacturers, with its product "Twenty-Four·Jishan Room" winning a top 3 award for functional pre-made dishes [2] - Huifa Food's sub-brand "Huifa Fresh Chef" focuses on fresh-keeping technology innovation, aligning with consumer upgrade trends [2] - The company has developed over a thousand pre-made dishes across frozen, chilled, and ambient series, utilizing digital management for quality traceability [2] Group 5: Industry Trends - As the standardization process in the pre-made food industry accelerates, Huifa Food plans to increase investments to support the development of specialty food sectors [3]