Group 1 - Alipay launched the "Harvest Festival" campaign to boost consumption, committing to open up platform traffic worth billions and provide significant red envelope discounts [1] - The campaign features specialty agricultural products from 333 counties, including local delicacies like pomegranates from Yunnan and flower cakes from Kunming [1] - The initiative aims to support rural revitalization by promoting direct supply of daily necessities from 167 specialty industrial belts, enhancing sales of quality products from various regions [1] Group 2 - Alipay targets millions of students during the back-to-school season, offering a selection of affordable products averaging around 10 yuan [1] - The campaign encourages the purchase of practical items for student life, such as blackout curtains, snacks, and stationery [1] - Consumers can access the "Harvest Festival" by searching on Alipay, with various promotional strategies to connect consumers directly with product origins [1]
投入“双十亿”促消费,支付宝助销300+市县农副食品
Cai Fu Zai Xian·2025-09-01 04:44