让宠物经济成为消费增长新动力

Core Insights - The 27th Asia Pet Expo in Shanghai showcased the booming pet economy, with a record exhibition area of 310,000 square meters, over 2,600 exhibitors, and more than 20,000 brands, attracting over 500,000 attendees, indicating robust market vitality [1] Market Growth - The pet-related business market in China has grown from 97.8 billion yuan in 2015 to 592.8 billion yuan in 2023, with a compound annual growth rate of 25.4%, and is expected to reach 811.4 billion yuan by 2025 [1] - The number of pet-related enterprises in China surged from 380,000 in 2019 to 4.099 million in 2024, reflecting an average annual growth rate of 60% [1] Consumer Behavior - The pet economy's rapid development is driven by changes in social structure and consumer demand, with pets providing emotional comfort and companionship in urban environments where social connections may be lacking [1] - The market is evolving from basic needs to emotional consumption, with a growing variety of innovative and multifunctional pet products and services [2] Policy Support - The Chinese government has implemented various supportive policies for the pet economy, including encouraging insurance companies to develop tailored pet insurance products and enhancing market regulation for pet food and supplies [3] - Local governments are incorporating the pet industry into development plans, providing funding support and improving infrastructure to promote high-quality growth in the pet economy [3] Future Outlook - The pet economy in China is expected to continue expanding as consumer demands for pet quality of life increase and the market becomes more specialized [4] - However, there are still gaps compared to developed countries in terms of pet welfare, legislation, and market transparency, necessitating further regulatory improvements and consumer education [4]