Ge Long Hui·2025-09-01 06:23Core Viewpoint - BYD achieved a net profit attributable to shareholders of 15.511 billion yuan in the first half of the year, representing a year-on-year increase of 13.79%, but the Q2 net profit decreased by 30% [1] Financial Performance - Q2 gross margin was 16.3%, down 2.4 percentage points year-on-year and 3.8 percentage points quarter-on-quarter [1] - The gross margin for the automotive business was 18.7%, down 3.7 percentage points year-on-year and 5.1 percentage points quarter-on-quarter [1] Market Trends - China's automobile export volume reached 3.083 million units in the first half of the year, a year-on-year increase of 10.4% [1] - The export of Chinese new energy vehicles (NEVs) saw significant growth, reaching 1.06 million units, a year-on-year increase of 75.2% [1] Strategic Initiatives - BYD launched a 2025 employee stock ownership plan covering no more than 25,000 employees, with a total funding cap of 4.1 billion yuan, aimed at binding core talent through incentive mechanisms [1] - The "Tian" plan for 2025 is set to fully launch, with technology catalyzing throughout the year [1] Sales Performance - Global sales from January to July reached 2.49 million units, a year-on-year increase of 27% [1] - Overseas sales of passenger cars and pickups reached 550,000 units, with a year-on-year increase of over 130% [1] - Total sales of the brands Fangchengbao, Tengshi, and Yangwang exceeded 160,000 units, a year-on-year increase of 75% [1] - As of August 11, the number of "Tian Shen Zhi Yan" models in circulation exceeded 1.2 million [1] Investment Rating - The company maintains a "buy" rating [1]