响应“人工智能+”行动，BodyPark以“真人+AI”破解健身行业痛点，引领数字化升级

Core Insights - The Chinese fitness market is projected to reach 660 billion yuan by 2025, with a compound annual growth rate of 15%, where fitness clubs contribute 41% and online services increase to 35% [1][2] - Traditional offline fitness models face structural issues such as uneven distribution of instructors and high cost barriers, while online fitness struggles with low user retention rates of less than 15% for recorded classes [1] - BodyPark has transformed into a "real-time one-on-one personal training platform," utilizing its proprietary DeepBody Engine™ for real-time online guidance and AI feedback, setting a new standard for online fitness services [1][2] Industry Trends - The Chinese government emphasizes the role of artificial intelligence in enhancing service industries, including fitness, to create a more intelligent and quality-driven society [2] - BodyPark's model aligns with national policies by providing a warm, intelligent training experience that caters to diverse scenarios such as home workouts and business trips [2] Company Innovations - BodyPark addresses two major industry pain points: uneven distribution of quality personal trainers and user retention challenges [4] - The platform integrates quality trainers from first- and second-tier cities, allowing users to access personal training at a fraction of the cost of offline services [4] - BodyPark employs a three-dimensional retention mechanism combining real trainers, AI, and community engagement to enhance user experience and commitment [6] Performance Metrics - BodyPark has conducted over 1.5 million real-time personal training sessions, with total audio-video interactions exceeding 50 million hours, establishing itself as the largest online personal training platform globally [2] - During the public testing phase, users averaged seven classes per month, achieving a Net Promoter Score (NPS) of 81% and a six-month retention rate exceeding 80%, significantly higher than industry averages [6] Future Outlook - BodyPark aims to drive the fitness industry towards efficient, convenient, and inclusive development, facilitating digital transformation [7] - The company aspires to be the "Didi" of the fitness industry, linking trainers and clients through technological innovation, thereby lowering barriers to personal training and reshaping supply-demand dynamics [7] - The innovative approach of BodyPark is expected to contribute to the high-quality development of the fitness industry and serve as a foundation for promoting national health initiatives [7]