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首旅酒店(600258):25H1业绩表现较为稳健 盈利能力同比提升

Core Viewpoint - The company reported a slight decline in revenue for the first half of 2025, but net profit increased, indicating improved profitability despite challenges in the hotel business [1][3]. Revenue and Profit Summary - In H1 2025, the company achieved revenue of 3.661 billion yuan, a year-on-year decrease of 1.93%, while net profit attributable to shareholders was 397 million yuan, an increase of 11.08% [1]. - In Q2 2025, revenue reached 1.896 billion yuan, a year-on-year increase of 0.42%, with net profit of 254 million yuan, up 7.37% [1]. Business Segment Performance - Hotel business revenue in H1 2025 was 3.365 billion yuan, down 2.09%, but profit increased by 20.53% to 395 million yuan. The decline in revenue was attributed to the closure of underperforming stores and a decrease in RevPAR [1][2]. - The management business benefited from the expansion of franchise stores, with revenue increasing by 11.70% [1]. - Scenic area revenue in H1 2025 was 296 million yuan, with profit totaling 153 million yuan, showing a slight decrease of 0.09% in revenue but a marginal increase in profit of 0.16% [2]. RevPAR and Hotel Operations - The RevPAR for all hotels, excluding light management hotels, was 153 yuan in H1 2025, down 4.3% year-on-year, with Q2 showing a smaller decline of 4.1% compared to Q1 [2]. - The average room rate in Q2 2025 was 242 yuan, down 2.0%, with an occupancy rate of 68.2%, a decrease of 1.5 percentage points [2]. - The company opened 664 new hotels in H1 2025, a year-on-year increase of 17.1%, with a focus on standard management hotels [2]. Profitability and Cost Control - The overall gross margin for H1 2025 was 38.33%, an increase of 0.76 percentage points, driven by a higher proportion of high-margin hotel management revenue [3]. - The company’s expense ratio was 24.02%, down 0.79 percentage points, with notable improvements in management expenses due to enhanced cost control [3]. - The net profit margin for H1 2025 was 10.85%, up 1.27 percentage points year-on-year, indicating effective cost management [3]. Future Outlook and Valuation - The company has slightly adjusted its net profit forecasts for 2025-2027 to 910 million, 1.092 billion, and 1.319 billion yuan, reflecting a cautious outlook on business travel demand recovery [4]. - The company maintains a positive view on its future development prospects, supported by an increasingly complete mid-to-high-end brand layout [4].