ELLASSAY(SH:603808) Zheng Quan Shi Bao Wang·2025-09-01 06:59Core Insights - The company reported a revenue of 1.371 billion yuan for the first half of 2025, with a comparable revenue growth of 4% after excluding the EdHardy brand from consolidated financials [1] - The net profit attributable to shareholders reached 85.06 million yuan, reflecting a significant year-on-year growth of 45% [1] Revenue Breakdown - The international brands under the company showed strong growth in the domestic market, with self-portrait generating 285 million yuan in revenue, a 21% increase year-on-year [1] - IRO achieved revenue of 307 million yuan, with a 16% year-on-year growth in the China region, nearing its overseas scale [1] - Laurèl reported revenue of 215 million yuan, marking a 10% increase [1] - The main brand ELLASSAY maintained a leading position in the domestic high-end women's wear sector, with revenue remaining stable [1] Online Sales Performance - The company experienced rapid growth in online sales, with IRO's brand in China achieving exceptional development, ranking among the top ten luxury brands on Douyin during the "618" shopping festival [2] - Online sales reached 268 million yuan, reflecting a 21% year-on-year growth, with a 60% increase in online channels overall [2] - The proportion of online revenue in the main business increased by 2.83 percentage points to 20% [2] Store Upgrades and Operational Efficiency - The company is focusing on upgrading stores to enhance consumer experience, including the launch of concept stores and collaborations with popular IPs [3] - Sales and management expense ratios decreased by 2.1 percentage points, while inventory turnover improved from 0.8 times to 1.1 times [3] - The company is embracing AI technology across its operations to enhance efficiency in design, supply chain, product management, and brand operations [3]