Core Insights - The 2025 Anaya Xiamin Music Festival took place from August 27 to 31, featuring not only music but also drama, exhibitions, and trendy art, reflecting a lifestyle and connecting young people's emotions [1] - The festival aims to create a utopian model for a vibrant and aesthetically pleasing entertainment experience, integrating music into everyday life [1] - The theme for this year's festival was "Life is an Adventure," with significant upgrades including an extended duration from 3 to 5 days and an increase in stages from 2 to 3, enhancing the immersive music vacation experience [1] Artist Lineup - Over 40 music acts performed, including international artists such as LANY, Battles, and The Raveonettes, marking their debut at mainland music festivals [2] Environmental Initiatives - The festival emphasized environmental concerns, achieving full-chain carbon neutrality through collaboration with Ant Forest, engaging over 1.24 million users [2] - A total of 200 waste sorting points were set up, resulting in the recycling of over 100,000 plastic bottles during the 5-day event, with approximately 150,000 participants responding to the environmental initiative [2]
大麦娱乐总裁李捷：音乐节是生活方式的折射，更是连接年轻人情绪的载体