Core Insights - The silver economy in China is entering a golden era, with 280 million people supporting a market worth 7 trillion yuan, shifting from "survival" to "self-enjoyment" consumption [1][19][30] - By 2034, the population aged 60 and above is expected to exceed 400 million, indicating a 46% increase over the next decade [1][31] - The average per capita consumption in the silver economy is approximately 26,000 yuan, projected to grow to 12.3 trillion yuan by 2028, with an annual growth rate of 11.6% from 2024 to 2028 [1][19] Demographic Changes - The population aged 60 and above accounted for about 22% of the total population in 2023, making it the fourth largest "country" if considered separately [1][31] - The new generation of silver consumers, particularly those aged 50-59, are characterized by higher education and wealth accumulation, leading to a shift in consumption patterns towards quality and self-indulgence [2][22] Consumption Trends - The demand from the silver population is evolving from basic needs to quality and experience-oriented products, including beauty and healthcare [2][28] - There is a significant increase in the acceptance of smart products among the elderly, with 84.1% expressing willingness to use such technologies [2][4] - The silver economy is witnessing a transformation in spending habits, with nearly two-thirds of expenditures directed towards personal and spousal needs [4][24] Supply-Side Innovations - Investment in the elderly care industry has surged, with funding increasing from 350 million yuan in 2019 to 6.4 billion yuan in 2023, and the number of related enterprises growing from 27,000 to 78,000 [3][28] - Innovations in products and services tailored for the elderly are on the rise, including AI-assisted healthcare systems and smart home devices [3][28] Market Dynamics - The silver economy is experiencing a shift in the "people, goods, and venues" model, with a notable increase in online shopping penetration among the elderly, reaching 77% in 2023 [4][19] - The rural elderly population is showing a faster growth rate in consumption compared to urban counterparts, indicating a narrowing gap in spending levels [4][24] Comparative Insights - Japan's experience in developing its silver economy offers valuable lessons, with successful models in wellness, entertainment, and senior-friendly retail environments [5][19] - The Japanese market has effectively catered to the elderly through tailored services and products, highlighting the potential for similar strategies in China [5][19] Future Outlook - The silver economy is expected to evolve from a cost burden of social security to a new engine of consumption upgrade, driven by technological advancements and changing consumer preferences [6][19] - The market is projected to reach 30 trillion yuan by 2035, accounting for 10% of GDP, as the silver population continues to grow and their consumption power increases [19][28]
2025可选消费行业消费洞察： 银发经济的黄金时代
Sou Hu Cai Jing·2025-09-01 08:01