【产业链上的山东好品牌】 我市发制品产业以“高端化”重塑全球竞争力

Core Viewpoint - The press conference highlighted the high-quality development of the wig industry in Heze, showcasing its complete industrial chain and significant international market presence [4][6]. Industry Overview - The wig industry in Heze originated in the 1970s and has evolved into a comprehensive industrial chain, including raw material collection, initial processing, weaving, and high-end customization [4]. - There are over 1,500 wig processing enterprises in Heze, employing nearly 100,000 people, with an annual processing capacity of 5,000 tons of raw hair and producing 30 million various wig products [4]. - The city holds a 70% share of the global market for hair extensions, with an expected export value of 2.82 billion yuan in 2024, accounting for 4.5% of the city's total import and export value [4]. Market Expansion Strategies - The county is focusing on transforming wig exports from offline to online through cross-border e-commerce, with over 120 enterprises engaged in this business [5]. - Companies are utilizing social media platforms like Facebook, Twitter, and Instagram to reach global consumers and are receiving training to facilitate rapid international expansion [5]. - Logistics costs have been reduced by 30% through partnerships with DHL and FedEx, significantly shortening cross-border transaction cycles [5]. Infrastructure and Support - The establishment of public service platforms such as bonded warehouses and cross-border e-commerce service centers aims to enhance efficiency and reduce costs for wig processing and export enterprises [6]. - The opening of the Heze Peony Airport's international cargo station has decreased the transportation time for imported raw materials by 2-3 days [6]. Market Diversification Efforts - Policies have been developed to support overseas exhibitions and trademark registrations, encouraging companies to expand into new markets while consolidating traditional ones [7]. - Exports to South Korea, Europe, and Latin America have seen significant growth, with increases of 35.5%, 7.6%, and 511.3% respectively in the first seven months of the year [7]. - Participation in trade fairs in East Africa has led to new market breakthroughs, establishing connections with over 200 professional buyers [7]. Future Development Plans - The local government plans to enhance the "Business 'He' You 365" service brand, focusing on the wig industry's development and conducting extensive research and training [8]. - There is an emphasis on upgrading the industry towards high-end, branded, and international standards, encouraging technological investment and product optimization [8]. - The introduction of leading cross-border e-commerce platforms and the construction of overseas warehouses are part of the strategy to build a comprehensive marketing ecosystem [8].