开学账单刷屏，但最让家长肉疼的却不是补习班

Core Insights - The article discusses the changing dynamics of tourism spending in China, highlighting a trend where more people are traveling but spending less per trip, indicating a shift towards budget-friendly travel options [1][3][12] - The rise of rural tourism is emphasized, with rural residents increasingly becoming significant contributors to the tourism market, reflecting a broader democratization of travel [10][11][12] Group 1: Tourism Spending Trends - In the first half of 2025, the number of trips taken increased by 20.55% compared to the same period in 2024, while total spending only rose by 15.38%, suggesting a decrease in per capita spending [2][3] - Rural residents' travel participation and spending grew by over 30%, outpacing urban residents, with rural per capita spending slightly increasing [2][10] - The average spending per person decreased by 4.29% overall, indicating a trend towards more economical travel choices [2][3] Group 2: Consumer Behavior and Market Dynamics - The "lipstick effect" is observed in tourism, where consumers opt for smaller, affordable pleasures during economic downturns, leading to a preference for budget travel [3][12] - High-end tourism markets are contracting, as evidenced by the decline in five-star hotel occupancy, while budget options and local experiences are gaining popularity [5][7][12] - The shift in consumer behavior reflects a broader societal change, moving from luxury travel to more accessible and experiential forms of tourism [12][14] Group 3: Rural Tourism Growth - The rise of rural tourism is significant, with rural residents increasingly participating in travel, supported by improved income levels and changing consumer attitudes [10][11] - Non-first-tier cities are becoming important sources of tourism demand, with over 87% of registered users on travel platforms coming from these areas [11][12] - The growth in rural tourism is expected to continue, with a notable increase in travel frequency and spending among rural populations [10][12]