Core Viewpoint - Wei brand is establishing itself as a high-end new energy brand by creating value for users through a direct-to-consumer (DTC) model, achieving significant delivery milestones and expanding its retail presence across China [1][3][10]. Group 1: DTC Model and User Engagement - The DTC model is designed to listen to users' genuine feedback, ensuring a professional, efficient, and convenient service experience [3]. - Wei brand has invested heavily in building digital channels, increasing its retail centers from 0 to over 460 in just over a year, with plans to expand to 700 centers covering over 200 cities by the end of the year [3]. Group 2: Sales Performance and Product Launches - In the first seven months of the year, Wei brand's cumulative sales exceeded 40,000 units, re-establishing its position in the high-end new energy market [5]. - The newly launched Gao Shan model has delivered nearly 20,000 units since its release in May, marking a new era for MPV families [5]. - The upcoming Gao Shan 7 model is positioned as a family-oriented vehicle, emphasizing spaciousness and comfort, with a price point under 300,000 [6]. Group 3: Product Features and Market Position - The Lan Shan model has excelled in media tests for advanced driving assistance and extreme range, achieving over 100,000 units delivered, making it the third six-seat new energy SUV to reach this milestone [8]. - The popularity of Gao Shan and Lan Shan in the 300,000 market segment indicates that Wei brand has found its "value high ground" in the exploration of high-end new energy brands [10]. Group 4: Future Developments - Wei brand announced the upcoming launch of a next-generation all-power intelligent super platform, which is the only platform globally compatible with five power forms, featuring advanced technologies such as a dual 4-second 2.0 hybrid system and an 800V hybrid architecture [10].
通过DTC模式与用户深度链接，魏牌找到向上“密码”