中国黄金荣膺2025年度消费影响力品牌

Core Insights - China Gold has been awarded the "Annual Consumer Brand" title at the 2025 Beike Finance Annual Consumer Conference in Shanghai, highlighting its brand value and market influence [1] - The company continues to lead new trends in gold consumption through its comprehensive strength in product quality, cultural empowerment, and market leadership [1] Group 1: Quality and Service - China Gold prioritizes quality and service as the core of its brand development, offering a "worry-free service" across its stores [3] - The company launched a nationwide "no labor cost for old-for-new" campaign in response to the national policy, promoting green circular consumption and reducing costs for consumers [3] - China Gold achieved a 100% pass rate in product quality supervision checks over the past three years, establishing itself as a quality benchmark in the industry [3] Group 2: Cultural Innovation - At the 2025 China International Consumer Goods Expo, China Gold's "Money Flower · Five Blessings Gathering Wealth" product was recognized as a recommended product for the China region, exemplifying the fusion of cultural confidence and gold jewelry [5] - The product design draws inspiration from ancient concepts of spending money, incorporating seasonal floral patterns and auspicious meanings, thus leading the "national trend of gold" [7] Group 3: Market Leadership - During the 2025 Shanghai 55 Shopping Festival, China Gold's flagship store experienced long queues, showcasing the brand's strong market recognition and consumer confidence [9] - The company aims to deepen cultural innovation and strengthen quality assurance, aspiring to enhance its market presence and global influence as a national brand [12]