Zhong Guo Jing Ying Bao·2025-09-01 08:52Group 1 - In the second half of this year, Ora will launch two significant new products aimed at the global market, focusing on smart technology and comfort while maintaining classic design elements [1] - The two new models are the result of three years of development and an investment of 1 billion yuan, with the potential to reshape the competitive landscape of the pure electric vehicle market [1] - Ora, as the only BEV brand under Great Wall Motors, is pivotal for the company's transition to new energy vehicles, shifting from a niche focus on female consumers to a mainstream electric vehicle market strategy [1][3] Group 2 - At the 2025 Chengdu International Auto Show, the "user co-creation culture" was highlighted, showcasing user-generated designs that reflect the brand's dynamic interaction with its customers [2] - Since its establishment seven years ago, Ora has expanded to over 50 countries and regions, gaining more than 520,000 users and supporting 7 billion kilometers of urban travel [2] - The brand aims to resonate with a diverse user base that values lifestyle and individuality, positioning itself as a differentiated player in the competitive new energy vehicle market [2] Group 3 - In June, Ora launched the 2025 models of the Ora Good Cat and the Good Cat GT Mulan Edition, targeting the mainstream market after a two-year hiatus from new model releases [3] - Great Wall Motors has high expectations for Ora, focusing on increasing sales of mainstream models and expanding into overseas markets [3] - The effectiveness of Ora's new brand and marketing strategies in navigating the competitive landscape of the new energy vehicle market remains to be seen [3]