海底捞全国首家“超级甜品站”落地上海 超九成产品定价15元以内

Core Insights - Haidilao has launched its first "Super Dessert Station" in Shanghai, offering over 30 products including beverages and desserts, with more than 90% priced under 15 yuan [1] - This launch is part of Haidilao's modular strategy of combining hot pot with various personalized modules, transitioning from a single-category focus to an ecological matrix [1] - The introduction of the dessert station reflects the brand's deep understanding of consumer trends and innovation in dining experiences, aiming to provide a more convenient and diverse culinary experience [1] Company Strategy - The dessert station is a new addition to Haidilao's existing combinations such as "Hot Pot + Dessert Station" and "Hot Pot + Beef Workshop," showcasing a flexible model [1] - Haidilao is focusing on "demand segmentation + multi-scenario coverage" to achieve a "thousand stores, thousand faces" approach [1] - The company plans to continue optimizing its "Hot Pot +" modular combinations based on consumer needs, enhancing product diversity and dining scenarios [1]