Jason Furniture (Hangzhou) (SH:603816) Zheng Quan Zhi Xing·2025-09-01 09:20Project Overview - The project aims to establish an overseas production base for Gujia Home Furnishing in Kendal Industrial Park, Semarang, Central Java, Indonesia, including new production workshops, R&D and testing facilities, warehouses, and necessary equipment [1] - The total land area for the project is 195,600 square meters, with a planned total construction area of 330,800 square meters, and the overall construction period is approximately 4 years [1] - Upon full completion, the project is expected to achieve an operating income of approximately 2.52 billion yuan within 3 years [1] Funding and Investment - The total investment for the project is estimated at 1.1237285 billion yuan, with a detailed breakdown of investment allocation provided [1] - The actual payments will be made in Indonesian Rupiah, which may lead to exchange rate discrepancies [1] Market Necessity - Since 2018, the international trade landscape has been volatile, with ongoing US-China trade tensions, necessitating a more diversified global supply chain [1] - The project is essential for enhancing the company's global base layout to better respond to uncertainties in international trade policies and industry dynamics [1] Competitive Positioning - The overseas market has been crucial for the company's growth, with the global export scale of MBC (Made By China) soft furniture maintaining the industry lead in 2024 [2] - The project will enable rapid expansion of production capacity, improve efficiency, and shorten delivery times, thereby enhancing the company's competitiveness in the soft furniture sector [2] Global Strategy - The company’s strategy emphasizes "global deepening," leveraging local advantages in various countries to optimize the entire value chain [3] - This approach aims to enhance local operations and multi-chain capabilities, ensuring effective resource allocation and sustainable business growth [3] Market Demand - The global demand for soft furniture continues to grow, with the market reaching 73.2 billion USD in 2023, primarily driven by the Asia-Pacific and North American regions [3] - The project will serve as a strategic foothold for further market expansion, particularly in Europe and Southeast Asia, enhancing the company's international market presence [3] Location Advantages - Indonesia's strategic location as a transportation hub between Asia and Oceania provides significant market access [4] - The Indonesian government offers favorable policies for foreign investment, including tax incentives and reduced operational costs, which will benefit the project [4] Operational Experience - The company has accumulated substantial experience in overseas operations since 2018, having established bases in Vietnam, Mexico, and the USA, which have contributed significantly to its growth [5] - Continuous efforts are made to localize operations in various countries, enhancing supply chain stability and security [5] Project Timeline - The project is scheduled to commence in Q3 2025, with a total construction period of approximately 4 years, and partial operations expected to begin in the second year of construction [5] Equipment and Technology - The project will utilize advanced, efficient, and energy-saving production and testing equipment [5] - Core technologies and processes will be based on the company's best practices, incorporating automation and intelligent production systems [5] Resource Supply - Key raw materials include leather, sponge, wood, and fabric, with stable long-term partnerships with suppliers [6] - The main energy sources will be water and electricity, provided by the local supply systems [6] Economic Benefits - The project is expected to significantly enhance the company's operational efficiency and market share in the global soft furniture market [6]