幽灵外卖店，凭借AI照片改头换面

Core Viewpoint - The rise of AI-generated storefront images has led to a proliferation of misleading online food delivery businesses, where actual storefronts do not match the appealing images presented online [2][4][10]. Group 1: Misleading Practices - Many food delivery businesses are using AI-generated images to create a false impression of being popular dine-in restaurants, attracting customers who are unaware of the deception [2][5][6]. - Consumers like Chen Ying have been misled by these AI images, believing they are ordering from well-established restaurants, only to discover that the actual locations are small takeout shops [5][6][10]. - Social media platforms have seen numerous complaints from users who have been deceived by these AI storefronts, highlighting a pattern of misleading practices among certain food delivery businesses [11][13]. Group 2: AI Image Production - The production of AI storefront images is becoming a widespread practice, with various AI tools available that can generate appealing images for businesses [20][22]. - A new industry is emerging around the creation and sale of these AI-generated images, with services available on e-commerce platforms for as little as 10 to 40 yuan [23][25]. - Some businesses are not only providing AI images but also offering additional services like "store operation" and "multiple store openings," indicating a growing trend in the food delivery sector [25][26]. Group 3: Regulatory Response - Major food delivery platforms are taking steps to combat the issue of misleading storefronts, with Meituan reporting a 41% increase in the number of violations addressed in 2024 compared to 2023 [26][27]. - Both Meituan and Ele.me have implemented stricter verification processes for merchants, including enhanced checks on business licenses and physical inspections of high-risk locations [26][27]. - Despite these efforts, the prevalence of AI-generated storefront images suggests that consumers need to remain vigilant when ordering food online [28].