JONJEE(SH:600872) Cai Jing Wang·2025-09-01 10:59Core Viewpoint - Torch Group plans to increase its stake in Zhongju Gaoxin, with an investment between RMB 200 million and RMB 400 million over the next 12 months, reflecting confidence in the company's long-term value and stability [1] Group 1: Company Strategy and Management - The new management team of Zhongju Gaoxin has communicated its operational adjustments and strategic goals during the 2025 mid-year investor conference, focusing on supply chain optimization, cost reduction, and operational efficiency [1][2] - The company has initiated a comprehensive internal control process to streamline operations and enhance decision-making efficiency [2] - A cross-departmental team has been established to lead cost reduction and efficiency improvement projects, particularly focusing on raw material costs and production energy consumption [2] Group 2: Marketing and Brand Development - Zhongju Gaoxin is implementing a series of marketing strategies, including single product management and tiered distributor management, to create a more effective marketing and channel management system [2] - The core brand, Chubang, has a brand value of RMB 29.289 billion and is positioned as a leader in the soy sauce and oyster sauce categories [3] - The company has signed a well-known celebrity as a brand ambassador and is actively promoting its brand across multiple platforms to enhance its high-end, healthy, and professional image [3] Group 3: Product Innovation and Diversification - Zhongju Gaoxin is focusing on product innovation by investing in R&D to develop healthier products, including those with reduced salt, oil, and sugar content [3] - The company is exploring new product categories such as compound and pre-prepared seasonings through collaborations with high-quality manufacturers [3] - The online business for core product categories has seen over 60% growth, indicating successful reform and adaptation to new retail trends [3] Group 4: Operational Efficiency - The company is pursuing a "channel sinking" strategy to enhance resource allocation precision, resulting in the addition of 245 new distributors in the first half of the year [4] - Zhongju Gaoxin aims to develop national chain restaurants and industrial channels while continuing to push for digital transformation to improve marketing efficiency [5] - The management emphasizes building a solid competitive moat through strong brand assets, innovative product capabilities, and efficient internal management [5]