Ge Long Hui·2025-09-01 11:07Core Viewpoint - Li Auto reported Q2 2025 revenue of 30.25 billion yuan, with a quarter-on-quarter decrease of 4.5% and a year-on-year increase of 16.7% [1] - The company is experiencing a structural adjustment in its vehicle lineup, leading to a downward revision of revenue and profit forecasts for 2025-2027 [2] Financial Performance - Q2 2025 vehicle sales revenue was 28.89 billion yuan, with a quarter-on-quarter decrease of 4.7% and a year-on-year increase of 17.0% [1] - Net profit attributable to shareholders was 1.09 billion yuan, with a quarter-on-quarter decrease of 0.9% and a year-on-year increase of 68.0% [1] - Non-GAAP net profit for Q2 2025 was 1.47 billion yuan, with a quarter-on-quarter decrease of 2.3% and a year-on-year increase of 44.7% [1] Profitability and Cost Control - Overall gross margin for Q2 2025 was 20.1%, with a quarter-on-quarter increase of 0.6 percentage points and a year-on-year decrease of 0.5 percentage points [1] - R&D expenses were 2.81 billion yuan, with a quarter-on-quarter decrease of 7.2% and a year-on-year increase of 11.8% [1] - Selling, general, and administrative expenses were 2.72 billion yuan, with a quarter-on-quarter decrease of 3.5% and a year-on-year increase of 7.4% [1] Sales and Production Outlook - Q2 2025 wholesale sales reached 111,000 units, corresponding to a revenue per vehicle of 260,000 yuan [1] - The company plans to launch a new pure electric SUV model, i6, in September to expand its electric product matrix [1] - As of July 31, 2025, Li Auto had built 3,028 supercharging stations with 16,671 charging piles [1] Future Projections - Revenue forecasts for 2025-2027 have been revised down to 121.6 billion, 152.7 billion, and 191.2 billion yuan, respectively [2] - Net profit forecasts for the same period have been adjusted to 4 billion, 7 billion, and 11.5 billion yuan, respectively [2] - The company maintains a "buy" rating due to its leading position in intelligent driving assistance and continuous improvement of its product matrix [2]